more than Healthcare Marketing...

The pharmaceutical business has changed significantly in recent years.


Only a few years ago, marketing and medical were (and had to be) strictly separated. Today boundaries are becoming increasingly seamless.


Therefore we find the term "commercial operations" more apt, because today the tasks of a pharmaceutical manager go far beyond pure pharmaceutical marketing.


Digitization has taken hold in all areas, including healthcare.

This creates new diagnostic, therapeutic and communication means that should be understood and orchestrated.


In times of new helathcare regulations, knowledge in market access, how the molecule has to be positioned and how big the target group should be in order to successfully agree on a fair reimbursement price is vital.


As indications become increasingly complex and molecules become more specific, medical and scientific knowledge is indispensable.


However, all of this should be covered by one person, which also increases the demands for the most important asset in the company, namely human capital and this makes recruitment a challenge.


Due to our training and many years of experience in both commercial operations and science, we can leverage this know-how where it is needed in order to temporarily fill this gap.


You decide, we implement.

COmmercial EXPERTISE at a glance


  • Business unit build-up
  • Market/ Competitive Analysis
  • Qualitative and quantitative market research
  • Development of brand profiles
  • Core message definition
  • Product Analysis / Life Cycle Management
  • (Re-) Positioning
  • Targeting
  • KOL mapping
  • Customer- / Patient Needs Analysis
  • Portfolio and In-licensing analysis


  • Product launch and shut down
  • Communication plan development
  • Sales structure / Field force training 
  • PR support including PR conferences
  • Development of field force material
  • Omni-channel management
  • Digital / Online Communication
  • Controlling
  • Market Access / AMNOG support
  • C-level ghost-writing